Measured influencer ROI
Incremental revenue attributed
CTR on repurposed creator content
Content repurposed for paid ads
The challenge
What we were up against
A growing CPG health brand was spending $600K/year on influencer marketing with no way to measure sales impact beyond engagement metrics. The CFO was pushing to cut the budget.
The strategy
How we approached it
We built an influencer attribution system: unique promo codes and landing pages per creator, pixel integration with DTC store and major retailers, influencer whitelisting to convert top content into paid ads, and incrementality testing with a matched market holdout group.
The result
What it delivered
Attribution showed a 4.2x ROI on influencer spend. The holdout test proved $1.8M in incremental revenue that would otherwise have been invisible. Top 10 creators' content was repurposed into paid ads that outperformed all other creative by 3.1x CTR.
"They didn't just run our influencer program — they proved it worked to our CFO with data that held up to scrutiny."
VP of Marketing
CPG Health Brand
Client
CPG Health Brand (NDA)
Consumer Goods
Channels & capabilities
- Influencer Marketing
- Attribution Modeling
- Paid Social
- UGC Creative
- Incrementality Testing
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