Year-1 ad revenue
CPG brands activated (Q1)
Advertiser ROAS
Months to launch
The challenge
What we were up against
A national grocery chain was watching their CPG brand partners spend retail media budgets at Amazon and Walmart instead of on their own digital properties. They had first-party shopper data worth monetizing but no infrastructure.
The strategy
How we approached it
We designed and built a full retail media network from scratch: sponsored product and display ad units across the grocery's e-commerce site and app, a self-serve advertiser portal for CPG brands, audience activation using loyalty card data, and a reporting dashboard showing closed-loop sales attribution.
The result
What it delivered
The retail media network launched in 9 months and generated $8M in advertising revenue in its first year. 40 CPG brands activated in Q1. Average ROAS for advertisers was 3.6x, driving strong retention.
"We turned our loyalty data into a revenue stream. The network we built competes directly with Amazon in our category."
Chief Digital Officer
National Grocery Chain
Client
National Grocery Chain (NDA)
Consumer Goods
Channels & capabilities
- Retail Media Network
- AdTech Development
- First-Party Data
- Sponsored Products
- Attribution
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