Direct booking share
Annual commission savings
Website conversion rate
Revenue from email channel
The challenge
What we were up against
A boutique hotel group with 18 properties was paying 18-22% commission on 73% of bookings through OTA platforms. Their own website converted at 1.4% and they had no retargeting program.
The strategy
How we approached it
We rebuilt their direct channel: redesigned booking flow with CRO improvements, branded search campaigns with bid-to-value modeling, display and social retargeting for abandoners, a loyalty-incentive offer for direct bookers, and email automation sequences for past guests.
The result
What it delivered
Direct bookings as a share of total grew from 27% to 47% in 12 months. OTA commissions saved: $2.1M annually. Website conversion rate improved from 1.4% to 3.8%. Email channel alone now generates 18% of direct revenue.
"We've taken control of our distribution. The savings from OTA commission reduction alone paid for the entire engagement 4x over."
CEO
Boutique Hotel Group
Client
Boutique Hotel Group (NDA)
Travel & Hospitality
Channels & capabilities
- Paid Search
- CRO
- Email Automation
- Retargeting
- Loyalty Program
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