Pipeline growth
MQL to SQL conversion
Average deal size growth
Target accounts activated
The challenge
What we were up against
A $50M ARR SaaS platform had strong inbound SEO but couldn't crack enterprise accounts. Their self-managed LinkedIn campaigns were generating low-quality MQLs and sales had no visibility into account engagement before cold outreach.
The strategy
How we approached it
We built a full ABM program: 500-account target list with firmographic and intent data scoring, LinkedIn and programmatic campaigns mapped to buying committee titles, content syndication for awareness, marketing automation sequences for MQL nurture, and a Salesforce dashboard giving sales real-time account engagement signals.
The result
What it delivered
Pipeline from target accounts grew 3.4x. MQL-to-SQL conversion rate improved 89%. Average deal size increased 34% as enterprise accounts became a larger portion of the pipeline mix.
"ABM felt theoretical before working with Advertiss. Now we're having conversations with accounts we never could have reached before."
VP of Demand Gen
Enterprise SaaS Platform
Client
Enterprise SaaS Platform (NDA)
B2B Technology
Channels & capabilities
- ABM
- LinkedIn Ads
- Programmatic
- Marketing Automation
- Content Syndication
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