Identity Resolution

Know your customer across every touchpoint.

We build identity graphs and implement identity resolution platforms that stitch together fragmented customer data into unified profiles — enabling true cross-channel personalization.

Start a project
ServicesIdentity Resolution
94%

Cross-device match rate achieved

3.4x

Personalization lift

40+

Identity resolution projects

What's included

Everything you need, nothing you don't.

Identity graph development
Cross-device matching
Deterministic & probabilistic matching
UID2 & RampID integration
First-party data enrichment
Privacy-safe matching
CRM onboarding
Audience extension

Our process

How we deliver results.

01

Identity Audit

Map all your customer identifiers — email, phone, cookie, device ID, and hashed IDs — and assess match rates.

02

Resolution Strategy

Choose the right resolution approach (deterministic/probabilistic) and platform for your use case.

03

Implementation

Connect your data sources and configure the identity graph with privacy controls and consent management.

04

Activation

Use resolved profiles to power personalization, suppression, and lookalike targeting across all channels.

What to expect

A service designed around your business goals.

The right channel mix depends on your audience, sales cycle, measurement setup, and growth target. We start with those fundamentals rather than forcing a standard package, then connect strategy, execution, and reporting into one operating rhythm.

Whether you need a focused engagement or support across the full funnel, this team works alongside your existing stakeholders and makes the next decision clear from the data.

Who it is for

Teams with a clear growth objective that need specialist execution, stronger measurement, or a faster path from insight to action.

What we measure

We align reporting to commercial outcomes such as qualified demand, revenue, customer acquisition cost, retention, or efficiency.

How we improve

Testing, transparent reporting, and regular reviews turn early learnings into a repeatable system that can scale with your team.

Related service

Data Management Platforms

Learn more

Ready to start?

Let's talk about your Identity Resolution goals.

Tell us where you are and where you want to go. We'll map out a plan.

Get in touch
Identity Resolution Services